Home Everything Guide to Starting and Running a Catering Business: Insider's advice on turning your talent into a Career (Everything: Business and Personal
Everything Guide to Starting and Running a Catering Business: Insider's advice on turning your talent into a Career (Everything: Business and Personal Finance)
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Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!
It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned food expert and caterer Joyce Weinberg covers all aspects of the catering business and shares her secrets to success with you, including how to:
Choose a specialty-fancy fundraisers, company and family picnics, or romantic weddings
Learn the ropes before you start your business
Create a marketing plan that gets your company noticed by all the right people
Find clients and generate repeat customers
The Everything® Guide to Starting and Running a Catering Business is all you need to make your passion your profession!
Joyce Weinberg is a seasoned food industry professional with twenty years of catering and restaurant management experience. She designed and managed her own acclaimed restaurant and catering company, Beyond Measure, in Philadelphia. She founded New York Food Tours & Events, a Manhattan-based food tour and guided tasting-event business. Ms. Weinberg lives in New York, NY.
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Everything Guide to Starting and Running a Catering Business: Insider's advice on turning your talent into a Career (Everything: Business and Personal Finance)
This review is from: Everything Guide to Starting and Running a Catering Business: Insider's advice on turning your talent into a Career (Everything: Business and Personal Finance) (Paperback)
I stumbled across this lovely little book a couple of weeks ago. At first I was disappointed that it was written in 2007. I normally only review "just released" books on Amazon. But I'm making an exception for this book because I want to have a record reminding me that it exists and is worthy of recommendation to my SCORE clients. I found the book to be both well organized and well written. It includes an introduction, 20 chapters and three appendices as follows:
0. Introduction
1. What is catering?
2. Understanding the catering industry
3. Required skills for a caterer
4. Getting started as a caterer
5. Researching your business opportunity
6. Developing a concept
7. Being a personal or private chef
8. Developing a catering menu
9. Pricing your services & menus
10. Developing a catering plan
11. Proposal writing
12. Marketing yourself
13. Marketing your business
14. Dealing with...Read more
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Everything Guide to Starting and Running a Catering Business: Insider's advice on turning your talent into a Career - Everything: Business and Personal Finance